How can Promolux Enhance Lighting Design?

As you well know, the purpose of commercial lighting design is to create a mood or atmosphere that induces customers to buy the products on display. While accent lighting and featured display cases are a part of this, designers must go a further step and ensure that merchandise - not cases - look their best, and that products are not distorted by cheap, inappropriate light. Increasingly, this requires retailers to understand more fully the effects of lighting on different kinds of products. In the supermarket industry, for example, scientists have found that light radiation can be reactive with the chemistry of various food products, causing internal heating and creation of bacteria. In other retail applications, such as leather or clothing stores, poor lighting is often responsible for fading and discoloring of merchandise. Promolux lamps protect sensitive flowers and bouquets Indeed, for a wide range of products - flowers, antiques, art, ceramics, cosmetics - the damage and subsequent cost of inappropriate lighting can be substantial. For this reason, designers need to take into consideration more than just lumens and Kelvin temperature when specifying particular lamps. Designers should know which lamps can make each product look its best as well as how to minimize the effects of radiation on sensitive merchandise. Promolux can enhance lighting design by first producing outstanding color and low glare. Our lamps have received the highest Color Preference Index (CPI) rating of any lamp in the market. This is because Promolux LEDs and fluorescents are coated with phosphors previously used only for television picture tubes. Such phosphors are much more expensive than those used in regular lamps ($700 a pound vs. $40 a pound), and offer the highest quality color rendering available in any merchandising lamp. Promolux specialty lamps bring out the full, natural range of color in merchandise without distorting or artificially enhancing its appearance. The second way that Promolux commercial lighting can benefit lighting design is by maintaining the quality of sensitive products for as long as possible. Promolux has developed a proprietary, balanced spectrum coating process, which combines excellent color rendering with special filters that dramatically lower Ultraviolet, Infra-Red and visible spectrum radiation. Promolux fluorescents and LEDs have been tested by independent laboratories and have been shown to emit 86% lower radiation than regular lamps. This technology translates into reduced shrinkage and extended shelf life for all products.

What are Promolux LEDs?

Promolux LED is the LED Division of Promolux Lighting . A brand of Market Group Ventures , Promolux Lighting was established in 1982 and supplies specialized food and non-food merchandising lighting to the retail industry worldwide. In 2009 Promolux Lighting began researching and developing LEDs. It started with the quest for a chip manufacturer who could (and would) make high quality, color corrected LED chips. In 2009 (and even today) it was harder than one might have thought. Some chip manufacturers made high quality chips, but none were interested in manufacturing high quality color corrected LED chips. Most all the chip manufacturers were only interested in providing the chips they were already making in large volumes. And in 2009/2010, the consistency and quality just wasn’t there yet for those who did make special color LED chips. In 2010 Promolux forged a partnership with a specialty LED chip manufacturer – and, after several months of testing engineering samples to ensure proper, consistent and vibrant color rendering, the first generation Promolux LEDs with our signature Platinum Color formula, were born. Using the same legendary color spectrum as Promolux fluorescents, Promolux LEDs are twice as bright, use half as much energy and are guaranteed 5 years. They are available in a wide variety of types and sizes and have superior thermal management ensuring lower surface temperatures (ideal for fresh food display) and longer life. In 2012 Promolux developed the Premium White Color series. Much like Promolux’s Platinum Color formula, Premium White LEDs also produce tremendously vibrant colors, but take special care to ensure the best possible white light as well. This combination make Premium White LEDs ideal for merchandising non-food item such as clothing, artwork, makeup and cosmetics and jewelry – anywhere that color is critical. Today, Promolux continues to supply both Platinum & Premium White LEDs to retailers, distributors and wholesalers across the nation and has added the HD35 Color Series LEDs (high definition 3500K) as well as Promolux quality standard colors (3000K, 4000K & 5000K). All available in a wide variety of types and sizes (including the brand new Plug-n-Play T8 Retrofit LEDs). Promolux also continues its custom LED development and manufacturing and has to-date developed LEDs for major retailers across the nation – in the supermarket industry as well as other industries.

What makes Promolux LEDs better than other LEDs?

The mindset that, “an LED is an LED is an LED” is one of the most critical mistakes made in the retail industry; the LED that’s in the ceiling should NEVER be used to merchandise the product you’re trying to sell! There are a number of things that set Promolux LEDs apart from all other LEDs: the food-safe light spectrum, the physical characteristics of the LEDs themselves and the merchandising value. Food-Safe Light Spectrum Unlike fluorescents, LEDs by nature do not emit ultraviolet light. And people often mistakenly think that means that any LED can be used in their fresh food display cases and everything will be fine. However, we still receive call after call from distressed retailers saying that their fresh food is still discoloring, fading and dehydrating a lot faster than it should. The reason is that it’s not only ultraviolet light that is damaging to fresh food, it’s also portions of visible spectrum. Promolux is considered the pioneer in food-safe lighting because since its North American introduction in 1982, Promolux has worked with engineers, researchers, universities, retailers and lighting designers and taken that knowledge to create a light spectrum that not only showcases fresh food in the best possible light, but also (and equally important) eliminates the portions of visible spectrum (between 500nm-630nm) that are known to damage fresh food. The result is that food stays fresher, longer and maintains its vibrant fresh colors. Physical Characteristics The physical characteristics of Promolux LEDs also make them a better, and safer LED. The foundation of Promolux LEDs is the chip technology – partnering with a chip manufacturer who produces quality LED chips has made all the difference. Promolux LEDs are made using low power chip technology and superior thermal management. When the LEDs are assembled, Promolux uses more than double the amount of quality LED chips (than regular LEDs). The result is that Promolux LEDs can be driven at low power and still achieve a high lumen output. Coupled with superior thermal management, this means that Promolux LEDs have a much lower surface temperature and never dry out and discolor fresh food like regular LEDs. Using double the amount of chips per LED and a frosted lens ensures the light from Promolux LEDs is evenly diffused with no dark spots or shadows – which is critical in effective fresh food merchandising. Merchandising Value Often, a critical mistake is made when it comes to merchandising… The same LED that’s used in the ceiling is also used to showcase the food that the retailer is trying to sell. Regular LEDs are designed to illuminate – to give us light, to be as bright as possible using the least amount of energy. This is usually achieved by running the LEDs at higher powers (creating higher surface temperatures) and emphasizing the brighter colors (such as warm white – which emphasizes yellows or cool white – which emphasizes light greens and blues). Promolux LEDs allow a retailer’s fresh food case to stand out; they create appealing, vibrant visual displays – attracting our attention from across the store. Promolux LEDs have a balanced color spectrum where no single color is emphasized more than another – making them ideal for merchandising fresh meat, seafood and all naturally colorful perishables. No matter which color series – the merchandising value of Promolux LEDs is unequaled!

What is the difference between the Platinum & Premium White Color Series LEDs?

Both color series begin with the same balanced spectrum – there is no emphasis on one color over another in order to achieve brightness or a certain ‘tone’. Under both the Platinum and Premium White Color series all colors stand out and are extremely vibrant. This means that either color series can be used to merchandise steak, seafood, produce, bakery, artwork, makeup, and so on. The difference between the Platinum & Premium White Color series is in the intensity of the spikes in the deep red and deep blue portions of the color spectrum. Platinum Color Series In addition to a very balanced spectrum, Promolux’s Platinum color series has spikes in the deeper reds and deeper blues. This is done precisely because overhead lighting is almost always deficient in the deep reds and deep blues and the Platinum color series is designed specifically to compensate for that. The result is that when installed in close proximity to food (such as in a refrigerated display case), Promolux Platinum Color LEDs bring out all the natural colors of food and create the absolute best visual displays. Premium White Color Series Also built on a balanced spectrum, the Premium White Color series differs in two ways. First, though there are still spikes in the deep reds and deep blues, the spikes are not as directed as the Platinum Color Series. The Premium White Color Series of course still produces strong, vibrant colors - the spectrum is just designed to blend in a little more subtly with competing overhead lighting. The second difference is that the red/yellow/blue intersection of the Premium White LEDs produces one of the crispest, brightest and clearest “whites” available – without sacrificing the rendering of the other colors in the spectrum. Premium White is ideal when you are merchandising items where there is a good amount of white around, but you still need to showcase the colorful products – such as a makeup or cosmetic display, seafood case, art gallery, and so on.

In which type(s) of cases would I install Promolux LEDs?

Promolux LEDs are first and foremost merchandising LEDS and should be used anywhere where good color is critical. The Platinum Color Series is the ideal light for supermarket refrigerated display case lighting, fresh food merchandising lighting, etc. The specific areas and categories are: Categories Supermarket Display Case LEDs (Refrigerated) Supermarket Display LEDs – Spot, Accent & Track Art Gallery Lighting – Spot, Accent & Track Clothing Retail – Spot, Accent & Track Makeup & Cosmetic Counters – Signage, Accent & Track Specific Areas Service Meat Display Cases (Refrigerated) Overhead spot lighting in meat departments Service Seafood Display Cases (Refrigerated) Spot and accent lighting over seafood displays & beds of ice Service Deli Display Cases (Refrigerated) Prepared foods, deli meats, salads, etc Produce Tables and Displays Spot, accent and track lighting for appealing visual merchandising to bring out colorful produce displays Bakery Display Cases (Refrigerated) Showcasing colorful icing sugars, sprinkles and other bakery displays Accent lighting for colorful tarts and pastries (Refrigerated and Non-Refrigerated) Floral Displays Overhead spot and accent lighting Refrigerated Floral display cases Wine & Beer Displays Spot and accent merchandising for wine racks and displays Colorful beer displays and refrigerated cases Promolux’s Premium White Color Series can be used in any and all instances where the Platinum series can be used, and additionally for merchandising and showcasing: Artwork and Art Displays Spot and accent lighting in galleries and exhibits Makeup Counters Under shelf lighting for merchandising displays Spot lighting over colorful makeup and cosmetics counters High-End Clothing Retail Spot and accent lighting where good color is essential for accurate displays Car Showrooms Spot and accent lighting over new vehicles enabling the true, intended colors to be accurately shown (and seen) Jewelry Display Cases Inside jewelry cases where colors need to ‘pop’ Spot and accent lighting

Do you have a shelf or low wattage LEDs?

Promolux’s linear LEDs (Platinum & Premium White Color Series) are readily available in low wattages in 3ft & 4ft lengths. Other sizes are available, but are non-stocking and require a 45 day lead time. Promolux PAR LEDs are available in both high and low wattages (Platinum & Premium White Color Series).

Do I have to buy a full box of Promolux LEDs?

Promolux LEDs are available in smaller quantities (one-at-a-time), but price breaks are only available on full box and quantity orders.

Why isn’t the CRI or Kelvin on your literature?

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FAQs Archive - Promolux LED Lighting

Wie kann Promolux das Lichtdesign verbessern?

Wie Sie wissen, besteht der Zweck des kommerziellen Lichtdesigns darin, eine Stimmung oder Atmosphäre zu schaffen, die Kunden zum Kauf der ausgestellten Produkte anregt. Während Akzentbeleuchtung und besondere Vitrinen dazu gehören, müssen Designer noch einen Schritt weiter gehen und sicherstellen, dass die Waren - und nicht die Kisten - optimal aussehen, [...]

David Brüning2018-02-23T19:42:51+00:00

Was sind Promolux-LEDs?

Promolux LED is the LED Division of Promolux Lighting. A brand of Market Group Ventures, Promolux Lighting was established in 1982 and supplies specialized food and non-food merchandising lighting to the retail industry worldwide. In 2009 Promolux Lighting began researching and developing LEDs. It started with the quest for a chip manufacturer who could (and [...]

David Brüning2017-04-13T19:31:39+00:00

Was macht Promolux LEDs besser als andere LEDs?

The mindset that, “an LED is an LED is an LED” is one of the most critical mistakes made in the retail industry; the LED that’s in the ceiling should NEVER be used to merchandise the product you’re trying to sell! There are a number of things that set Promolux LEDs apart from all other [...]

David Brüning2015-04-16T17:47:46+00:00

Was ist der Unterschied zwischen den LEDs der Platinum & Premium White Color Series?

Beide Farbserien beginnen mit dem gleichen ausgewogenen Spektrum – es wird keine Betonung auf eine Farbe gegenüber einer anderen gelegt, um Helligkeit oder einen bestimmten „Ton“ zu erreichen. Sowohl bei der Platinum- als auch bei der Premium White Color-Serie stechen alle Farben hervor und sind äußerst lebendig. Das bedeutet, dass beide Farbserien verwendet werden können, um [...]

David Brüning2015-04-16T17:47:54+00:00

In welchen Fällen würde ich Promolux LEDs installieren?

Promolux LEDs are first and foremost merchandising LEDS and should be used anywhere where good color is critical. The Platinum Color Series is the ideal light for supermarket refrigerated display case lighting, fresh food merchandising lighting, etc. The specific areas and categories are: Categories Supermarket Display Case LEDs (Refrigerated) Supermarket Display LEDs – Spot, Accent [...]

David Brüning2015-04-16T17:48:02+00:00

Haben Sie ein Regal oder LEDs mit niedriger Wattzahl?

Die linearen LEDs von Promolux (Platinum- und Premium White-Farbserie) sind in niedrigen Wattzahlen in den Längen 3 Fuß und 4 Fuß erhältlich. Andere Größen sind verfügbar, sind jedoch nicht auf Lager und erfordern eine Vorlaufzeit von 45 Tagen. Promolux PAR-LEDs sind sowohl in hoher als auch niedriger Wattzahl erhältlich (Platinum- und Premium-White-Farbserie).

David Brüning2015-04-16T17:48:12+00:00

Muss ich eine volle Packung Promolux LEDs kaufen?

Promolux-LEDs sind in kleineren Mengen (einzeln) erhältlich, aber Preisnachlässe sind nur bei voller Box- und Mengenbestellung erhältlich.

David Brüning2015-04-16T17:48:20+00:00

Wie finde ich einen lokalen Händler?

PROMOLUX lamps are available through a variety of resellers including equipment distributors, lighting suppliers, commercial equipment manufacturers and other sales representatives. Because our different suppliers service overlapping regions and often work exclusively with certain types of accounts, PROMOLUX prefers to establish a direct relationship with customers and find the best supplier to meet your needs. Please [...]

David Brüning2019-06-11T23:42:34+00:00

Ich bin Distributor/Repräsentant für andere Produkte – Wie werde ich Promolux LED Distributor/Repräsentant?

For more information, fill out our Distributor Application Form or call toll free: 1-800-519-1222. We are ready to show you how your business will benefit from distributing the PROMOLUX line of specialty food lighting.

David Brüning2019-06-11T23:43:03+00:00

Warum ist der CRI oder Kelvin in Ihrer Literatur nicht enthalten?

Promolux bezeichnet seine proprietären Farbformeln mit Namen und nicht mit Zahlen (Platinum, Premium White, HD35). Da das Farbspektrum von Promolux genau abgestimmt ist, um die beste Vermarktung und den besten Schutz zu gewährleisten, ist ein CRI oder eine Kelvin-Zahl keine sinnvolle Methode, um die Farbe von Promolux-LEDs zu verstehen. Im August 2014 hat die Illuminating Engineering Society (IES) [...]

David Brüning2023-02-15T06:49:36+00:00

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